Down Sleeping Bags Outdoor Accessories

Criterion – About Us

Criterion Down Sleeping Bags’ History


We have been making down sleeping bags since 2003 and more recently down clothing. We use the best quality materials available and specialise in minimalist down sleeping bags. Our design is focused on light-weight, small pack-sizes and high warmth to weight ratios.

Criterion originally traded under a different name and in 2014 we re-branded changing our name and logo, but not the quality or attention to detail of our products. However, our history links us to our old name hence the references to it in the expedition section of this website.

Our history dates back much earlier than the birth of Criterion Down Sleeping Bags, but to 1988 and an outdoor independent retail shop in Warrington called the Adventure Centre. In the early 2000s our Shop Manager and Managing Director, dissatisfied with the quality of down sleeping bags on offer decided to investigate the possibility of manufacturing our own, which resulted in Criterion. The outdoor shop has sadly gone, but the Criterion brand has gone from strength to strength becoming known for its standards of quality in both production and materials.

Criterion Ethos

From day one our focus has always been simple: to produce down-insulated products with high warmth to weight ratios for outdoor enthusiasts. As such we produce minimalist gear devoid of fancy gimmickry. If there is no function to a feature then it is dead weight!

We only use the best quality down and  fabrics so we use Polish goose down and Pertex fabrics. Polish goose down insulation is generally acknowledged to be the best down in the world, due to the climate and history of geese breeding. Whilst Pertex fabric, in turn, is generally said to be the best shell material for down-filled products, combing low weight with high tensile strength and durability. This combination has enabled us to create a range of sleeping bags which is lightweight and compact, yet very warm and comfortable, the ideal combination for backpacking, trekking and mountaineering, enhancing every user’s enjoyment. Our products are designed in the U.K. and made in the European Union (EU) by expert machinists. This allows us to ensure quality in our production and flexibility in our manufacture.

Every Criterion sleeping bag and jacket is subject to quality control during manufacture and also when arriving at our U.K. headquarters. Purchasing Criterion means investing in the best quality materials as well as peace of mind.

Criterion Milestones

The Adventure Centre outdoor gear retail shop in Warrington, during the 2000s.


The Adventure Centre, from where our brand originated with the idea that ‘we can do down sleeping bags better!

Sleeping bag with golden yellow shell partially opened to reveal black inner.


Our first sleeping bags launched: the Prime, Traveller and Ultralight ranges

Original model of Criterion Quantum 450 Sleeping Bag. Blue outer shell partially opened to reveal white/very light grey inner.


Our best-selling Quantum range is launched, which consists of three models, 200, 350 and 450 making use of Pertex Quantum fabric and 850FP down.

A sleeping bag with black outer shell partially opened to reveal black inner.


Launch of our Expedition range of -30°C and -40°C extreme weather sleeping bags with additional features to keep users active at the ends of the Earth.

Sleeping bag with graphite shell.


The launch of our Lady range of sleeping bags designed specifically for female users. Shorter with a fleece footbox and female-specific down distribution

Cumulus and Criterion Logos


After ten years we drop our original name of Cumulus and rebrand as Criterion, as we set the standards!

Blue Down Jacket, with stitched through baffles.


The Criterion Activity Jacket is released. This ultralight down jacket wins a Trail Magazine “approved” award.

Expedition grade sleeping bag with black shell partially opened to reveal red inner.


Criterion Expedition Range undergoes a new design with an improved hood as well as new colour combination for drying and visibility.

Grey and red sleeping bags.


Criterion updates the colour options on our Lady, Traveller and Prime ranges.

Man wearing blue Criterion down jacket standing on hillside in front of waterfall.


The release of the Criterion Activity Hydro Jacket, with hydrophobic down and waist drawcord.

Close up of down quilt showing Criterion embroidered branding


The Quantum Quilt 200, an ultralight down quilt for summer use hits the market.

Four empty, black, dry bags of different sizes.


The launch of a range of waterproof roll-top dry bags.

Criterion Expedition 900 Down Sleeping Bag, -30°C; 1570g | Down Sleeping Bag


Criterion supplies Expedition 900 and Expedition 1100 sleeping bags for the British Antarctic Expedition

Criterion Traveller 500 over looking Dakar Rally Pit Lane


Criterion supplies 50 Criterion Traveller 500 Sleeping Bags to the Bahrain Raid Xtreme team for the 2021 Dakar Rally.